Northwood Sponsors Cherry-Roubaix Bike Races

> Traverse City Road Race Returns: BIGGER & Better!


Local dentist and avid biker, Dr. Brian Klym and Northwood Dental are proud sponsors of the 3rd Annual Cherry-Robaix Old Town Crit & Bike Race set for the last weekend in August (2010). Watch for the Northwood Dental poster throughout the race route both Friday and Saturday.

Race and content information provided by

Riding the success of its inaugural event last fall, the popular bike race will return to the streets of Traverse City in 2010 – and will also take to the rolling hills of Leelanau County. Organizers have announced that this year’s event, scheduled for Aug. 28-29, will not only include a criterium race downtown, but will also incorporate a road race the following day. For 2010, we have added Down Town Sprints on Friday night to kick off the weekend of racing!


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More Cherry Roubaix Below 

In The News

  • Co-Race Directors Talk About the Biking Event
  • Contact Info


Race Events

  • Friday – Downtown Sprints
  • Saturday – Old Town Crit
  • Sunday – Road Race Race Participant Information

2010 Road Race

2010 Old Town Criterium

Kids Fun Ride 



“The response to our Saturday criterium race was tremendous, but the racers immediately began asking for a Sunday road race,” said Bob McLain, who is co-race director with John Sohacki. “It makes a lot of sense. Downstate races are generally flat, so holding a road race in Leelanau County is very appealing. And holding two races is a bigger draw for the competitors.”

The first Cherry Roubaix, which was held in late September of 2008, came together in only seven weeks, McLain said. It drew 159 riders, who competed in a wide range of skill and age divisions. Held on the city streets and neighborhoods of Old Town, it was the first criterium-style race held in Traverse City since the Tour de Michigan in the late 1980s.

The title of the race pays homage to Traverse City’s moniker as the Cherry Capital of the World and to the famous Paris-to-Roubaix race in France, which includes challenging sections on cobblestone roads. The Cherry Roubaix includes its own “cobblestone” section on antique-bricked 6th Street.

“Last year’s race was a great success,” McLain said. “Thousands of spectators came out to watch. The community really supported it. Traverse City is a very athletic community; there are a lot of cyclists here. So it’s the perfect place for an event like this.”

The 2010 Cherry Roubaix will be part of the Michigan Challenge Race Series, in which riders receive points based upon their finish in a number of events around the state. Series races typically draw more highly-skilled cyclists.

Following the Cherry Roubaix criterium race on Saturday, Aug. 28, a road race will be held Sunday, Aug. 29 on the same 12-mile course that the Michigan State Road Race used in the late 1980s. The start-finish line for the Michigan State Road Race was at Sugar Loaf Resort.

One rider who knows the Leelanau County course well is Michigan native Frankie Andreu, who won the Michigan State Road Race there in 1986 and went on to compete in the Tour de France nine times. Andreu helped teammate Lance Armstrong capture the first two of his seven consecutive Tour de France titles in 1999 and 2000.

Andreu remembers the northwest Michigan course as “challenging.” “It had a couple of climbs. They were more than just small bumps in the road; you actually had to pace yourself around the circuit to prepare for the hills,” Andreu said. “It’s a course that tactically you have to be smart on. But it gives the stronger riders a chance to separate themselves and go for victory.” For more information about the Cherry Roubaix, log onto Please direct inquiries to or Bob McLain at (231) 944-1211.  More contact emails here.  

Cherry Roubaix 3rd Annual Bike Road Race August Traverse City Michigan


The Cherry Roubaix is back and we hope you’ll be back too! Please save the date and join us as a volunteer this year.

The event has expanded to include a Road Race in Leelanau County on the same course that was used for the Michigan State Road Race in the late 1980s. The 12-mile course is a hill climbers dream!

A Commuter Classic Relay Event has also been added to the Criterium festivities. Here are the details:

Race Starts

  • DownTown Sprints
  • Friday, August 27
  • Racing starts at 5pm part of Friday Night Live 
  •  Races for Juniors, Men's, Women's and Fixed Gear
  • Old Town Crit
  • Saturday, August 28
  • Racing starts at noon and ends around 7 pm 
  • Races for kids (4-9 years old) and adults
  • Road Race
  • Sunday, August 29
  • Racing starts at 8:30 am and ends around 1:30 pm
  • Races for juniors (10-18 year olds) and adults

2010 Old Town Criterium

Saturday Aug 28th, 2010 - Racing starts at 12:30pm

Start and Finish

  • The start / finish line will be in front of the Hagerty Insurance building. The racers will stage in the parking lot. The finish line will be on Cass Street in front of the Firefly Restaurant.

Staging Area

  • Hagerty Parking Lot.

Race-side Viewing

  • Available in front of the Fire Fly lounge at the start/finish line, in front of the Hagerty Insurance Building, and anywhere along the race route.

Kids Fun Ride

The Kids Fun Ride is a blast for both adults and children. The event starts at 3:15 pm and offers children a healthy way to have fun and promote cycling for future racers. Kids Fun Ride registration is free, kids must be registered by 2:00 pm on Saturday, August 28th.

2010 Road Race

  • Sunday Aug 29, 2010
  • Racing starts at 8:35 am

The toughest road race in the state?

The Cherry-Roubaix Road Race will be held Sunday, August 29th, 2010, near Cedar, Michigan - home of the famous Cedar Polka Fest since 1981.

This route is the same gear-shifting, lung-splitting, quad-burning 12-mile course used for the late 80s Michigan State Road Race. The start/finish line is high atop Sugarloaf Resort, ensuring spectators a spectacular view of the race.

The hills and turns on the course are unforgettable and challenging. Prepare to meet the legendary rollers of Schomberg Road, a KOM (King of the Mountain) at the crest of Narlock Road and a massive climb back to the sprint finish at Sugarloaf Resort. If you dare take a chance to look up from your bike, you just might catch a glimpse of Holy Rosary Church nestled on a hilltop corner (say a prayer), lush vineyards, or the deep blue waters of Lake Michigan. It very well could be the ride of your life!

Start/ Finish - Staging Area

  • Sugar Loaf Mountain Resort.
  • 4500 S Sugar Loaf Mountain Rd, Cedar, MI


Register Early and Save!

Register online at or mail in this registration form postmarked by 08/16/2010. Additional online registration charges may apply. Online Registration closes at midnight on Wed, Aug 25th.

Day Of Registration

  • Friday registration is from 5-8pm at Sprint Start.
  • Registration opens at 9:00 am on Sat., Aug 28th.
  • You can register for the Criterium up until 2 hours before your race on Sat., Aug 28th.
  • Road Race registration will be open until 4:30 pm on Sat., Aug 28th.

Please note, there is no “Day-of” Road Race registration.

  • All registration closes at 4:30pm on Sat., Aug 28th.
  • Additional late registration fees, of $10 per day, will apply.
  • No Refunds.

Packet Pick-Up and Day-of Registration

  • Packet Pick-Up will be from 5-8pm Friday at sprint start.
  • Packet Pick-Up and Day-of Registration will be near the start finish line on the crit course.
  • Packet Pickup for registered racers only doing the Road Race will be available at Sugar Loaf Mt. Resort, Sunday August 29th.
  • Packet pick up will open from 7:00am-8:15am and 11:00am - 11:45am.


Additional Info

All racers must have a USA Cycling license for Sat and Sun race. Citizen racers can purchase a single day license, which will be available at registration. One-day license must race Men's-Cat 5 / Women’s-Cat 4. If racers are in both Criterium and Road Race, an individual One-day license must be purchased for each event.

The Chief Referee manages timing and start of lap countdown for all categories.

If the minimum field is not met or is too large, the categories may be combined or divided prior to the start of each field by the Chief Referee. Category 5-field is limited to 50 riders.

The entry fee includes the USAC Rider Insurance ($3). Additional online registration charges may apply.

Please do not crumple your race number. It makes it difficult to read on the high-speed camera. Race numbers need to be saved from Criterium to Road Race. Placement of race numbers will be announced on line and in the multi page race guide.

Junior Rollout will be mandated. For more info, please refer to USA Cycling rules.

Sprints may be canceled under the authority of the DDA.

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